Chief Operating Officer

Noelle Roza The COO

Noelle Roza is a dynamic healthcare executive and operational strategist with a proven track record of building, scaling, and transforming behavioral health organizations. With a background spanning executive leadership, business development, and clinical operations, Noelle brings a rare blend of strategic vision and hands-on execution to NOVA ViA Behavioral Health.

Throughout her career, Noelle has led organizations from early-stage development to multimillion-dollar revenue growth, consistently improving patient access, operational efficiency, and clinical outcomes. She is known for her ability to design and implement high-performing systems across admissions, census growth, staffing, and revenue cycle management, ensuring both compliance and sustainability in complex healthcare environments.

At NOVA ViA, Noelle serves as Chief Operating Officer, where she focuses on expanding access to care, strengthening strategic partnerships, and driving census growth across all levels of care, including detox, residential, and outpatient services. She plays a critical role in aligning housing partnerships, referral networks, and payer strategies to support long-term patient success and organizational scalability.

Noelle’s leadership style is rooted in accountability, innovation, and compassion. She is deeply committed to improving the behavioral health landscape by creating programs that not only meet regulatory standards but truly change lives. Her work is guided by a strong belief that operational excellence and patient-centered care must go hand in hand.