Meet The Team

Chief Executive Officer (CEO)
William The CEO
William Travis Steffens was raised on a cattle ranch in Colorado and began working in business at a young age. He later built a career in real estate and leadership.
By age 16, William had begun purchasing and renovating properties, which led to a long-term career in real estate and business development.

Chief Operating Officer
Noelle The COO
Noelle Roza is a dynamic healthcare executive and operational strategist with a proven track record of building, scaling, and transforming behavioral health organizations. With a background spanning executive leadership, business development, and clinical operations, Noelle brings a rare blend of strategic vision and hands-on execution to NOVA ViA Behavioral Health.

Chief Technical Operations Officer (CTOO)
Chad The CTOO
Born and raised in Arizona, Chad Erickson studied Neuroscience and Economics at Vanderbilt University before pursuing a career in technology and organizational leadership.
Chad’s experience includes music production, teaching abroad, and work in the fitness industry as a personal trainer, corrective exercise specialist, and nutrition consultant.
chief science officer & chief compliance officer (CSO & CCO)
Stephanie The CSO & CCO
Stephanie Jolly, MS Biochemistry (University of Washington), began her career at Eli Lilly contributing to endocrinology research on receptor activity and growth factor studies.
She later worked as an independent contractor, providing formulation expertise, overseeing lab operations, and supporting research initiatives, including surveys of labs and healthcare facilities in Arizona.

Recovery Program Director
Carla The RPD
For over a decade, Carla has explored the relationship between breath, fascia, and neurobiology, investigating how connective tissue and nervous system coherence may influence perception, adaptive change, and awareness.Blending insights from somatic therapy, biotensegrity models, and integrative physiology, she designs programs intended to support stress modulation, self-regulation, and embodied well-being.

Chief Growth & Expansion Officer (CGO)
Joel The CGO
Joel Condren is a seasoned business development executive with over 35 years of experience leading transformative growth across diverse industries. Recognized for his strategic foresight and entrepreneurial acumen, Joel has consistently demonstrated a rare talent for spotting emerging market trends and launching innovative, future-focused ventures.


Director of Medication-Assisted Treatment (MAT) Services, RN, BSN
Danielle The Director of MAT
Danielle serves as Director of Medication-Assisted Treatment (MAT) Services at NOVA ViA, where she helps shape a thoughtful, forward-thinking approach to substance use treatment. With extensive experience in addiction medicine, she focuses on building evidence-based programming that supports both safety and meaningful recovery.

Consultant / Strategic Partner
Michael The Consultant
Michael Grisham has worked in the recovery field since 2009, bringing lived experience and professional expertise to advisory roles.
He has worked across private clinical settings, correctional systems, and nonprofit organizations in roles including clinic owner, counselor, operations director, intake coordinator, resident manager, business development specialist, and housing provider.

Facility Director
Brian The Manager
Brian Roach has been in long‑term recovery for more than 13 years; his lived experience informs his professional work.
His personal recovery experience supports his role in connecting with and assisting others seeking treatment.

Construction Manager
Fonz The Construction Manager
Fonz Carrillo brings over 25 years of expertise in construction management, specializing in multifamily residential projects.
His extensive experience spans all phases of development, from initial planning and budgeting to project execution and final delivery.
